I have a great story to share with you about how one company used twitter to make me (personally) very happy.. and when your customers are happy they twitter about you, and blog about you, and tell all their friends. Isn't that what you want?
On Valentines day my sweet husband ordered me my favorite flowers, Sunflowers. We had grown increasingly unhappy with where we ordered them from previously, so he found a new company. (Obviously I knew nothing about this - it was a surprise) He found a company called SunflowerGuy and ordered me a beautiful, but simple bouquet. The arrive in a box (in a free vase) and open beautifully within a few days. I was most impressed with my husband, and with the flowers. On the Monday morning my husband got a phone call from Sunflower Guy asking if we were happy with the service and the flowers. He was impressed!
I noticed that SunflowerGuy was on twitter and so I started following him, and raving about his service. (I like to spread good news).. yesterday the FedEx man delivered a new bouquet with a message saying 'thanks for the twitters' - How AWESOME is that?
I think companies that do stuff like that should be talked about - and they do some other great stuff- like donating 15,000 sunflowers to Scripps hospital. Thank you SunflowerGuy - you rock. Your service and your product are the best. 
